LinkedIn's 2025 Algorithm: What Changed and How to Adapt

LinkedIn's algorithm evolves constantly. Here's what our data shows about the latest changes.

Dwell Time Is King

The algorithm now heavily rewards posts that keep people reading. Long-form text posts with compelling hooks are outperforming short posts by 3x.

Engagement Velocity Matters Less

LinkedIn has shifted away from rewarding fast initial engagement. Posts now have a longer "evaluation window" — quality content can gain traction over 48-72 hours.

Comments > Reactions

A thoughtful comment is now worth 10x more than a like in the algorithm's eyes. Write posts that invite discussion, not just agreement.

Carousel Posts Are Back

After a brief decline, carousel (document) posts are seeing a resurgence. They generate 2.5x more saves than standard posts.

External Links Are Still Penalised

Avoid putting links in your post body. Use the comments or edit the post to add links after publishing.

The Rise of LinkedIn Newsletters

Newsletter subscribers see your content directly in their inbox, bypassing the algorithm entirely. If you're not using LinkedIn Newsletters, you're leaving reach on the table.

Adapt your strategy to these changes and you'll stay ahead of 95% of LinkedIn users.